Do blogs help with your SEO efforts? The buzz about them sure implies that they do! While there is some truth to that, blogs mainly just help with your overall marketing efforts. Like anything else SEO related, no one practice is going to make or break you (we'll maybe break you if you're spamming!). We have clients that rank incredibly well on competitive phrases without any blog at all; so one would think they're not needed to rank well based upon that. To blog is to be committed, write daily; supplying good information that keeps your visitors interested as well as entertained.
Why Search Engines Like Blogs:
- they are updated frequently and contain up-to-date information
- they have an optimized site architecture
- they are set up with a clear navigation
- every page is inherently set up to link back to the other main pages (interlinking)
- because you're writing about your product/service/company, your blog posts will naturally contain great keyword phrases
Why People Like Blogs:
- it puts a "face" to your company
- it allows users/clients to interact with your company
- they can get recent news/information about your product/company/service
- they contain up-to-date information
Why You Like Blogs:
- they can boost the traffic on your site provided you link to your site from your blog
- they're easy to maintain
- you can create inbound links to specific parts of your site from your blog
- they allow you to reach out to your "people" and put a "face" to your company
Related Links and Resources
10 Techniques to Get More Comments on Your Blog
21 Tactics to Increase Blog Traffic
25 Tips for Marketing Your Blog
25 Tips To Optimize Your Blog For Readers & Search Engines
Blog Directories
Blogging Starter Checklist
Building Blog Traffic for Newbies
CopyBlogger - copywriting tips
How to Boost your Blog Traffic
How to Build Traffic to your Blog
Introduction to Blogging
Ping o Matic - Free Service that Pings Blogs
Search Engine Optimization for Blogs
Blogging Platforms and Software
B2evolution
Blog.com
Blogger
Boast Machine
Joomla
LiveJournal
Movable Type
Text Pattern
TypePad
pMachine
Vox
WordPress
No comments:
Post a Comment