SEO Interivew Faqs | On Page | Off Page | Optimisation
seo interview test questions and answers
1. Two most important ranking factors in Google are _____________
Ans. (i) The quality and age of your incoming links
(ii) The age of your site
2. Should we avoid registering domains with double--dash separating keywords? (e.g. www.student--
loans.com) Yes or No
Ans. Yes
3. I am selling mobiles and want to register a domain, can I go with domain name www.moblie-gallary.org
Ans. No - .Org extension is indented for non-commercial websites
4. Dynamically generated URLs can appear static by using a tool in apache called ________
Ans. mod_rewrite
5. You see that only 10% of the pages on your site are indexed by Google. What could be the reason?
Ans. You have a robots.txt file and you have disallowed most of your site to be indexed.
You have many broken links.
You are banned from Google
You have many password protected sections.
6. If I want my website not to index in Google how can I disallow Google bot through robots.txt file?
Ans. User-agent: Googlebot
Disallow: /
7. Which of the following ways can be used to hide files from search engines? Check all that apply.
Ans. Put a robots.txt file and write in it not to index particular pages.
Put the sensitive files in a separate directory.
Hide them with dynamic URLs.
Protect them with a password.
Put them on a separate server.
8. What text does Google display when it returns listings for keyword search term?
Ans Your site's Dmoz description for that keyword
The fist instance of the keywrod and surrounding text found on the page
Your Meta Description Tag Text
Could come from any of the first three
9. How can you tell you have been banned by Google?
Ans. Your traffic from Google drops to zero
Your PageRank shows zero
You get an email from Google confirming your suspicions
You do a search and can't find your site listed in the google index
All the above
10. Your site map has over 100 links to your pages. Do you?
Ans. Leave alone
Split site map into two pages
Add more links to new pages
11. What is word stemming?
Ans. Google searches not only for your search terms, but also for words that are similar to some or all of those
terms, including plurals. E.g. Legal Job and Legal jobs – smile and smiling
12. The actual text of a link; the words that are hyperlinked to another site/file/bookmark are called______
Ans. Anchor Text
13. What are hyphenated words? Give example
Ans. The keywords that are merged - For e.g. Web host Webhost
14. If my product or service is geographically sensitive what does that mean? Give an example
Ans. Need to target the local market – For e.g. Hillock Hotel Mt. Abu would be better then Hillock Hotel
15. When I am searching in overture keyword selector tool for Student loan consolidation it gives me the
keyword suggestion with specific numbers on left that is __________
Ans. Search Volume of last month
16. This is where Google places your site until it gets mature to be included in search engines.
Ans. Sandbox
17. A company that provides traffic estimates and a rank for most of the sites on the Internet.
Ans. Alexa
18. What does this command do allintitle: Motorola V3i
Ans. This displays result only by considering title tags of website
16. Mention three Keyword selector tool
Ans. Overture Selector Tool
Adwords Keyword selector
Word Tracker
19. The document which controls the visual appearance of a site is called ____________
Ans. CSS
20. How many external hyperlinks should a given webpage have compared to html sitemap?
Ans. Any webpage even sitemap should maximum 100 links
16. What is url rewriting? Explain with example
Ans. URL rewriting takes the variables out of a dynamic site url and remaps them into shorter version
Old URL: http://www.example.com/index.php?this=1234&that=12
New URL: http://www.example.com/1234/12
21. What is difference between 301 redirection and 302 redirection?
Ans. 301 redirection is permanent and 302 redirection is temporary
22. What is triangular linking?
Ans. Three websites agree to swap links without any of them actually being reciprocal – A linking to B – B
linking to C and C linking to A
23. How can I submit my website to Google Directory?
Ans. Google does not have its own directory it takes data from Dmoz – so if website is listed in dmoz it would
be listed in Google Directory
24. If Google Toolbar shows completely grey for my website my website is _______ Check that all apply
Ans. Indexed
Is in Sandbox
Still to craw
Banned
25. Once it was the leader of Pay Per Click Engines now it is Owned by Yahoo
Ans. Overture
26. Difference between Natural Linking and Artificial Linking?
Ans. Natural links vary in anchor text while artificial links tend to be identical. Natural links increase gradually
as referral sites add links one by one over time
27. When I look for site:www.example.com in Google Search it does not display any result but when I check
for individual urls in Google site index it shows that url are indexed – Explain
Ans. This can happen due to canonical urls, the website is somewhere linked with
www.example.com/index.php
28. The attribute that offers advisory information about the element for which it is set is called _________
Ans. Title Attribute
29. List name of Five Paid directories
Ans. dir.yahoo.com, sbd.bcentral.com, haabaa.com, wowdirectory.com, massivelinks.com
30. Which command can be used to find your backlinks excluding your domain (Pls write the command)
Ans. Linkdomain:www.example.com –site:www.example.com
31. List urls of any 4 general article directories
Ans. www.ezinearticles.com, www.goarticles.com, www.articlefinders.com. www.articlecity.com
32. How can you find abandoned websites in Google Search for Outdated Copyrights? ( Pls write the command)
Ans. “Copyright 2003” + Student loan consolidation
33. Most websites that rank well for very competitive keywords have a deep-link ratio of around _________ %
Ans. 30 to 40
34. If I have submitted my website to dir.yahoo.com by paying $ 299 – Can I rest sure my website would be
included in directory say Yes or No
Ans. No
35. What is the robot name for Yahoo Search?
Ans. Slurp
36. If you are submitting your website to Yahoo Search (Free Submit), would it ask you for registration?
Ans. Yes – Need yahoo account
37. Google has a separate image indexing spider. Please mention with version
Ans. Googlebot-image/1.0
38. What are Hallway pages?
Ans. Other terminology of Doorway pages - Pages setup specifically for search engines. Once the visitor reaches the page, they are then redirected to another website.
39. Mention the metatag through which you can perform redirect
Ans.
40. List urls of any 5 editor based directories
Ans. onemission.com, joeant.com, illumirate.com, dmoz.com, hedir.com
41. How can you write Law school Loans, School loan Consolidation, College loan consolidation keywords in Comment tag?
Ans.