tag:blogger.com,1999:blog-22374317471600288002011-12-20T11:32:58.300-08:00SEO Interivew Faqs | On Page | Off Page | OptimisationGanesh Ramanhttp://www.blogger.com/profile/04788254498478514343noreply@blogger.comBlogger461100tag:blogger.com,1999:blog-2237431747160028800.post-41533277486636342802010-06-21T23:10:00.001-07:002010-06-21T23:10:29.810-07:00

5 Main Types Of Online Advertising Techniques 1) Content Advertising The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information). The following traffic strategies all fall under content advertising technique: - Submitting

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The Search Engine Optimization industry is growing day by day all over the world. Different companies use different SEO techniques from spam to ethical Search Engine Optimization. Here we are discussing the general ethical SEO life cycle, and SEO Bank are strictly using these standards and improving all the standards according to the changes of search engines.As SEO has become an industry itself

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SEO Check List Metatags and on-page optimizationAre the keywords in the title with a 1-word buffer (Max - 1 keyword phrase)Are Keywords in META keywords. It’s not necessary for Google, but a good habit. Keep the META keywords short (128 characters max, or 10).Are Keywords in META description? Keep keyword close to the left but in a full sentence.Are Keywords in the top portion of the page in

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SEO Tools with SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)Google Analytics - Provides deep analysis on all traffic, including paid search.IBP - Several tools for checking rank positions, basic SEO page analysation and link building toolsWebCEO - Site optimization, promotion and analysis.WeBuildPages - Free software for SEO analysation, back link & Anchor text

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1. Two most important ranking factors in Google are _____________ Ans. (i) The quality and age of your incoming links (ii) The age of your site 2. Should we avoid registering domains with double--dash separating keywords? (e.g. www.student-- loans.com) Yes or No Ans. Yes 3. I am selling mobiles and want to register a domain, can I go with domain name

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<!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]>

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Terms Solutions Need Exact Phrase use "" "Kumbakonam temples" Expand Search use a tilde ~ ~Kumbakonam temples to search by file type use :filetpe:ppt "Kumbakonam temples"filetype:ppt Negative Search Terms Use - ve sign Kumbakonam-temples Limit your search to particular website use

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If your business is online, chances are that you've heard about search engine optimization (SEO) and how it's designed to improve your site's rankings for major keywords. What doesn't get talked about as much, however, is that a good SEO engagement will work on how your results appear, and not just where. So, let's take a look at exactly what shows up in a search result on a search engine results

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What Is Link Building?Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.Reciprocal links or link exchanges is the process where two

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What is article PR?Article PR is a way of increasing your search engine ranking. It's a completely legal form of Search Engine Optimization (SEO), favored by Google. In essence, you're trading knowledge for backlinks (inbound links to your site).Here’s how article PR works...STEP 1You’re an expert in your field so you possess knowledge that other people want.STEP 2You write a helpful article –

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Do blogs help with your SEO efforts? The buzz about them sure implies that they do! While there is some truth to that, blogs mainly just help with your overall marketing efforts. Like anything else SEO related, no one practice is going to make or break you (we'll maybe break you if you're spamming!). We have clients that rank incredibly well on competitive phrases without any blog at all; so one

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The ultimate guide to directory submissionsSubmitting to directories is a great way to build links and increase your search engine rankings. In semi-competitive industries it can produce great results. If you add article creation and social media marketing into the link building equation then you can achieve great results for any industry.Free or paid directories?When choosing directories going

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One of the most useful utilities that the engineers and think tank at Google have ever devised is the Google Sitemaps program.The said program, which is a product of their much publicized and much vaunted policy of allowing its engineers to spend 20 per cent of their paid time on personal projects, has been a boon to many webmasters, website operators and SEO professionals because it has made

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Many SEO clients are focused on receiving ranking reports for their keywords as a major deliverable associated with a properly managed SEO campaign.But ranking reports don't mean nearly as much as they once did. Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales, especially if a site ranks

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The second step in the search engine optimization process is keyword research and analysis. Finding the right keywords is key to the success (and profitability) of any search engine optimization campaign. Below you will find a list of tutorials designed to teach you the strategy of finding the best keywords for your search optimization campaign.The Basic Keyword Strategy– Part I: Valuable

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The first thing a SEO should do when they start working with a client is analyze the website in question and develop an initial website SEO analysis report. There are three major reasons to do that. First of all every website is specific and should be approached individually. You can’t estimate the amount of work that has to be done and quote the price for it by just looking at the website. Like

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1 Initial Analysis 2 Keyword Research And Analysis 3 Competitors Analysis 4 Sitemap 5 Search Engine +Directory Submission 6 Social Book Marking 7 Blogs 8 Articles Submission 9 Link Popularity 10 SERP Report

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For the purposes of brevity this piece starts with a few assumptions. The first assumption is a single, small business site is being worked on. The second assumption is that the site in question is written using a fairly standard mark-up language such as HTML or PHP. The last assumption is that some form of keyword research and determination has already taken place and the webmaster is confident

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Use Roboform to fill in forms. It makes the process much quicker. The free version serves the purpose well enough.Make sure that your description includes your keywords and is readable. Also, keep your description real, dont include phrases like the ‘best site ever’ and similar phrases.Include your keywords in the site title, but also include your site name for higher acceptance rate. For

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Let's start with this experiment. Go to Google, Yahoo or MSN and type "get it here" in the search box. Note the results on the first result pages and try to deduce why the results came out what they are!Being on the first page of results on major search engines such as Google, Yahoo or MSN for certain keywords is the purpose of every search engine optimization project. Being at the first page,

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In order to get your site to the top of the most popular search engines you need to ensure that you optimise every aspect of your site. SEO is a complex set of processes that come together to make your website stronger, giving the search engines more to find and get you ranking in all the right places. It is an integral part of the overall optimization process.Every site has links, both outgoing

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Link building usually describes anything you do to point (build) hyperlinks back to your website with anchor text keywords that identify your site to others. These will be the keywords searchers use to search for your site on search engines. This can be done internally within your site, but mostly involves third party links back to your site. Links help to guide traffic to your site, create

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Now that internet companies are feeling the need to win the search engine war, search engine marketing has never been this bitterly and hotly contested. As the competition of websites are becoming large-scale and far-reaching in scope, it is always good to remember the basics of this game.Below are the few things to remember before you engage in search engine marketing.First, think like an

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In order to compete with other business establishments in the modern business scenario and to bring targeted audience to your website, it is very essential that your website generates high rankings in search engines. This is one of the biggest challenges of running a successful business website. Identifying the challenges, professional SEO companies provide highly effective SEO services helping

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Keeping track of your visitors is an important part of SEO. You need to know where your visitors are coming from, What they are looking at and how long they are lookin at it for. You also need to know how many page views you get compared to how many visitors you get.What we aim to do in this post is list some of the most popular free hit counters and free website statistics scripts you can use to

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This article describes the advantages of using article submission as a way of getting backlinks to a website and why it is the most effective way of website promotion.There has been so much fuss about how to get the best links back to your site. A lot suggested that reciprocal linking is the way to go and yet you get this reminders that not necessarily all backlinks are credited by search engine

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Getting backlinks is one of the most important things you need to do to get your new site noticed.The more backlinks you have the easier it is for search engines to find you, and they find you more often the more you have. But for new webmasters finding out how to get back links can be quite confusing.In this blog entry i will tell of a few methods you can use to encourage other sites to link to

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To a spider, www.domain.com/, domain.com/, www.domain.com/index.html and domain.com/index.html are different urls and, therefore, different pages. Surfers arrive at the site's home page whichever of the urls are used, but spiders see them as individual urls, and it makes a difference when working out the PageRank. It is better to standardize the url you use for the site's home page. Otherwise

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So how much additional PageRank do we need to move up the toolbar?First, let me explain in more detail why the values shown in the Google toolbar are not the actual PageRank figures. According to the equation, and to the creators of Google, the billions of pages on the web average out to a PageRank of 1.0 per page. So the total PageRank on the web is equal to the number of pages on the web * 1,

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Outbound links are a drain on a site's total PageRank. They leak PageRank. To counter the drain, try to ensure that the links are reciprocated. Because of the PageRank of the pages at each end of an external link, and the number of links out from those pages, reciprocal links can gain or lose PageRank. You need to take care when choosing where to exchange links.When PageRank leaks from a site via

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Inbound links (links into the site from the outside) are one way to increase a site's total PageRank. The other is to add more pages. Where the links come from doesn't matter. Google recognizes that a webmaster has no control over other sites linking into a site, and so sites are not penalized because of where the links come from. There is an exception to this rule but it is rare and doesn't

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Fact: A website has a maximum amount of PageRank that is distributed between its pages by internal links.The maximum PageRank in a site equals the number of pages in the site * 1. The maximum is increased by inbound links from other sites and decreased by outbound links to other sites. We are talking about the overall PageRank in the site and not the PageRank of any individual page. You don't

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To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site. PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn)) That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it

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PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's

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Obviously we need to say a word or two about SEO software. Whether it is safe using it, whether it is worth to purchase some and other matter. Since we have two types of SEO activity - on-page and off-page - all the software can be categorized the same way. However, I would prefer another classification:Keyword toolsThis includes tools that perform some keyword research, whether on the Web or by

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Your competitors are not sleepingThis is a very common situation actually. You think that your site has lost its rank, while in fact it's your competitors' sites gained it. Usually, the amount of drop is not significant, few positions down or so, but depending on the intensity of your previous months work it may drop even more. Remember, SEO is not sprint, it is marathon.Some of your inbound

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One of the most common mistakes a newbie webmaster makes is the constant tracking of the SERPs. Yeah, I agree there is something magical, something hypnotic in it - seeing as your site slowly climbs up (oh, yeah!) the SERPs or suddenly falls down (oh, no!) and then raises again. It is a very captivating for sure, but absolutely useless process. Believe me, you don't need to check how well your

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Perhaps you'll be a little surprised, but off-page optimization starts with the content (which is the king, as you remember). The very first step you should accomplish before starting any link building is quality content. Remember, it is much easier to get a link onto some amazingly creative or informative article rather than onto a scanty set of trivialities. Deliver the content and the qualtiy

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On-Page SEO strategiesThe content is the king. Your main on-site SEO strategy is to build the content interesting to your visitors, providing info and value, correctly describing the services you offer, but not being a dull piece of text leaving the memory two seconds after you have finished reading it. At the same time, the content must serve its SEO purpose - to be a landing page for search

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Link Farms Well, even a child knows - link farms are evil, do not ever participate in link farms and so on and so further. What is link farm? It is a group of websites that simply link to each other. The technique worked very well in the beginning of 2000s due to a high influence of the link popularity parameter to the SERPs those days. Then search engines introduced a

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There is a strong misbelief that reciprocal linking does not work anymore. That's not true. It does work, but the efficiency of this method is much much lower than it was in 2003. In 2009 Google greatly reduces the value of reciprocal links, especially for the schemes a and c, but the whole concept still works and really helps to gain rankings on early and middle stages

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What is it? At the end of XX-th century search engines ranked websites basing solely on their content. The situation has changed after the Google triumph. Google's algos were based on the link popularity, not only the content of websites. So, the more inbound links a website had, the higher it was ranked by Google. The whole concept didn't change very much from those days - popular websites

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Keyword stuffingwrite for humans. Repeating keywords across the page can trigger Google spam filter and this will result in huge loss of positions if not total ban of your website. Write naturally, optimize a bit if needed - that's the best way of using keywords nowadays. Hidden text / Invisible linksObviously, Google doesn't like it and if your site uses such technique it

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1. Meta KeywordsLong time ago the </span></span><meta name="keywords" content="">was intended to tell search engine the keywords relevant to this particular page. In modern SEO history search engines download websites and extract relevant keywords from their content, so the Meta K tag is not used for web ranking anymore. Simply forget it, it is useless for SEO.2. Keyword DensityOne of the most

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The below factors and techniques are not as crucial as the ones described above, but still they help a bit in gaining a higher rank in SERPs. Headings Once upon a time search engines paid a close attention to the heading tags (H1 through H6), but now those days are gone. Heading tags are easily manipulated, so their value is not very high nowadays. Nevertheless, you still

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Most of the information has been got by reading various newspapers / magazines, blogs, watching television and browsing through various websites. Pictures and Articles used are for informative and illustrative purposes only and their copyright belongs to their respective owners. This Blog Spot is meant for publishing SEO Learning as we collected from the renowned Dailies, Magazines, blogs

Ganesh Ramanhttp://www.blogger.com/profile/04788254498478514343noreply@blogger.com0