5 Main Types Of Online Advertising Techniques
1) Content Advertising
The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information).
The following traffic strategies all fall under content advertising technique:
- Submitting articles to article directories
- Posting articles to Squidoo, Hubpages or Blogger
- Posting articles to your own blog or content website
- Press release
- Paid reviews at other people’s website
- Yahoo answers
- Social bookmarking at Digg, Propeller etc
- Post videos in video sites
- Posting comments in forums
In content advertising, you draw traffic from 2 sources. You either get the traffic from the website where the content is posted or from the search engine.
Existing traffic from the website is given. There is nothing much you need to do other than making sure that your content is good and your title is interesting.
The real challenge lies in getting traffic from the search engine. Your aim is to get high ranking in the search engine and direct the traffic from the search engine to your content and then to your website. This is done through careful keyword research and search engine optimization.
2) Link Advertising
This type of advertising technique typically uses a short link with some description to attract the visitors directly to your website.
The following traffic strategies all fall under link advertising technique:
- PPC advertising
- LeadsLeap advertising
- Classified advertising
- Submission to directories
- Link exchange partnership
- Banner advertising (image version of link advertising)
- Craigslist advertising
- Email signature
In link advertising, you draw traffic from just 1 source, that is the existing traffic from the website where your link is posted.
The key in link advertising is your OFFER.
Many advertisers expect people to click on whatever link they post. When no one clicks, they wonder why people are not responding.
Remember, people are NOT AT ALL interested in your ad. They are only interested in how they can benefit. If your ad fails to convey the idea that you have something good for them, they simply won’t click!
3) Viral advertising
This kind of advertising technique is similar to word of mouth advertising in the offline world. The idea is to encourage your existing traffic to bring more traffic to your website.
The following traffic strategies all fall under viral advertising technique:
- Offer your products’ affiliate program, including finding joint venture partners
- Place a “Tell-a-friend” script on your website
- Distribute viral screensaver, software or ebooks
Success in viral advertising depends a lot on your ability to create a buzz in your community. You need to package your product into something that is unique and interesting so that people are interested in spreading the words for you. Viral advertising can hardly work for a “me-too” product.
4) Incentivized advertising
The forth type of advertising technique is incentivized advertising where the traffic is rewarded to visit your website.
The following traffic strategies all fall under incentivized advertising technique:
- Traffic exchange programs
- Auto-surf advertising
- Paid to read advertising
- Safelist advertising
Success in this type of advertising depends mainly on your offer and the way you present it. Most advertisers who fail either do not have a good offer or they fail to deliver the benefit of their offer across to the target audience.
5) Obtrusive advertising
The last type of advertising technique is obtrusive advertising where the traffic is forced to view your ad. The most typical examples are popup and popunder advertising.
The first rule in obtrusive advertising is to avoid untargeted traffic, which happens to be quite common in this kind of advertising. If your ad is shown to a pool of people who are not interested in your offer, you are simply barking up the wrong tree!
If the traffic is targeted, your success in obtrusive advertising depends mainly on your offer and the way you present it, similar to incentivized advertising
Search Engine Optimization SEO Life Cycle
The Search Engine Optimization industry is growing day by day all over the world. Different companies use different SEO techniques from spam to ethical Search Engine Optimization. Here we are discussing the general ethical SEO life cycle, and SEO Bank are strictly using these standards and improving all the standards according to the changes of search engines.
As SEO has become an industry itself there has also bee an increase of processes involved in whole SEO from domain name to link building strategies. Here we are discussing the general SEO life cycle and working methodology of SEO Bank.
Review.
If you already have a website, you must know about the current visibility of your website in different search engines. Look at the search terms which are good in search engines for your website. Also keep an eye on your previous stats. If you are going to completely redesign your website, all of this information will be very useful for future work.
Industry Analysis.
No SEO campaign could be successful without proper analysis of industry. For a SEO life cycle it is very important to analysis the industry and your competitors. By industry analysis a SEO will be able to define the link strategy and time frame for SEO life cycle. At SEO Bank all this is done by the professional marketing consultants and SEO experts.
Keyword Analysis.
One of the most important things in a SEO life cycle is Keyword Analysis. You need to establish a set of key words which will drive traffic through your website and also increase the visibility of your website in search engines.
Optimization.
The best way of optimization is the on page optimization. Before starting optimization it is necessary to check the keyword density and frequency. We will be going through all the pages and optimizing each page for specified keywords. With this, also rectifying the title, Meta and navigation of page, which will be more visible for search engine. If necessary also integrate new pages with the website to increase the visibility for search engines for more traffic generation.
Submission.
Once the website has been optimized, you now need to submit your optimized website in different directories and place your link in different websites. This will give great exposure to your website and increase visibility of your website. This entire submission process is done by human hand, instead of automated process. Therefore it is better to submit your website in the directories like Yahoo, DMOZ, and MSN etc.
Link Building Strategies.
All SEO agree that link strategy is the most critical part of a SEO life cycle. First we analysis your website and remove the broken links within the website and improve internal linking of website. Internal linking spreads the PageRank across the website. You also need to concentrate on the external linking. At SEO Bank we are providing the external link strategies for our clients. We submit websites in different websites with PR 4+.
As SEO has become an industry itself there has also bee an increase of processes involved in whole SEO from domain name to link building strategies. Here we are discussing the general SEO life cycle and working methodology of SEO Bank.
Review.
If you already have a website, you must know about the current visibility of your website in different search engines. Look at the search terms which are good in search engines for your website. Also keep an eye on your previous stats. If you are going to completely redesign your website, all of this information will be very useful for future work.
Industry Analysis.
No SEO campaign could be successful without proper analysis of industry. For a SEO life cycle it is very important to analysis the industry and your competitors. By industry analysis a SEO will be able to define the link strategy and time frame for SEO life cycle. At SEO Bank all this is done by the professional marketing consultants and SEO experts.
Keyword Analysis.
One of the most important things in a SEO life cycle is Keyword Analysis. You need to establish a set of key words which will drive traffic through your website and also increase the visibility of your website in search engines.
Optimization.
The best way of optimization is the on page optimization. Before starting optimization it is necessary to check the keyword density and frequency. We will be going through all the pages and optimizing each page for specified keywords. With this, also rectifying the title, Meta and navigation of page, which will be more visible for search engine. If necessary also integrate new pages with the website to increase the visibility for search engines for more traffic generation.
Submission.
Once the website has been optimized, you now need to submit your optimized website in different directories and place your link in different websites. This will give great exposure to your website and increase visibility of your website. This entire submission process is done by human hand, instead of automated process. Therefore it is better to submit your website in the directories like Yahoo, DMOZ, and MSN etc.
Link Building Strategies.
All SEO agree that link strategy is the most critical part of a SEO life cycle. First we analysis your website and remove the broken links within the website and improve internal linking of website. Internal linking spreads the PageRank across the website. You also need to concentrate on the external linking. At SEO Bank we are providing the external link strategies for our clients. We submit websites in different websites with PR 4+.
seo checklist
SEO Check List
Metatags and on-page optimization
Are the keywords in the title with a 1-word buffer (Max - 1 keyword phrase)
Are Keywords in META keywords. It’s not necessary for Google, but a good habit. Keep the META keywords short (128 characters max, or 10).
Are Keywords in META description? Keep keyword close to the left but in a full sentence.
Are Keywords in the top portion of the page in first sentence of first full bodied paragraph (plain text: no bold, no italic, no style).
Are Keywords in an H2-H4 heading
Are Keywords in bold – second paragraph if possible and anywhere but the first usage on page.
Are Keywords in italic – anywhere but the first usage?
Are Keywords in subscript/superscript?
Are Keywords in URL (directory name, filename, or domain name). Do not duplicate the keyword in the URL.
Are Keywords in an image filename used on the page?
Are Keywords in ALT tag of that previous image mentioned?
Are Keywords in the title attribute of that image?
Are Keywords in link text to another site?
Are Keywords in an internal link’s text?
Are Keywords in title attribute of all links targeted in and out of page?
Are Keywords in the filename of your external CSS (Cascading Style Sheet) or JavaScript file?
Are Keywords in an inbound link on site (preferably from your home page)
Are Keywords in an inbound link from offsite (if possible).
Are Keywords in a link to a site that has a PageRank of 8 or better (e.g. .gov or .edu
Are Keywords in an html comment tag?
Technical
What is the code-to-text ratio? (Text should be at minimum higher than the code)
How many links are pointing to the full URL (with http ://)
How many links are pointing to the domain?
What is the Domain name visibility? A count of results at Google for a search for the domain, showing URL visibility rather than incoming link count.
Number of internal pages that link to the home page?
Number of Technorati links?
Number of del.icio.us links?
What is the page size?
How long does it take to load the page?
On each page, is the top keyword density on each page between 3-7%?
Are their any redirects?
Is the page W3C Compliant?
Is their any duplicate content out on the web?
Is the site in the top 10 directories?
Is a spider seeing all of the site content?
Other Issues
Is there at least 250 words in the content?
Is the keyword density for each kw on each page between 3-7%?
JavaScript in external files?
Alternative navigation on flash or frames?
Xml and html sitemap?
Are their any broken links?
Is there a robots.txt file?
Browser Compatibility (IE, Netscape, Opera, Firefox, Mosaic and Safari)
Linking
Google backlinks
MSN backlinks
Yahoo backlinks
DMOZ listing?
Does the site have outward rss feeds?
Does the page have rss feeds for fresh on-page content?
Does the site have an SEO optimized 404 page?
PDF optimized docs in root file with a navigation page listing each doc description and link. Also a separate xml sitemap for these and separate submission.
302 redirects? (Change to 301 - Google will penalize you for these if you leave them up too long)
Metatags and on-page optimization
Are the keywords in the title with a 1-word buffer (Max - 1 keyword phrase)
Are Keywords in META keywords. It’s not necessary for Google, but a good habit. Keep the META keywords short (128 characters max, or 10).
Are Keywords in META description? Keep keyword close to the left but in a full sentence.
Are Keywords in the top portion of the page in first sentence of first full bodied paragraph (plain text: no bold, no italic, no style).
Are Keywords in an H2-H4 heading
Are Keywords in bold – second paragraph if possible and anywhere but the first usage on page.
Are Keywords in italic – anywhere but the first usage?
Are Keywords in subscript/superscript?
Are Keywords in URL (directory name, filename, or domain name). Do not duplicate the keyword in the URL.
Are Keywords in an image filename used on the page?
Are Keywords in ALT tag of that previous image mentioned?
Are Keywords in the title attribute of that image?
Are Keywords in link text to another site?
Are Keywords in an internal link’s text?
Are Keywords in title attribute of all links targeted in and out of page?
Are Keywords in the filename of your external CSS (Cascading Style Sheet) or JavaScript file?
Are Keywords in an inbound link on site (preferably from your home page)
Are Keywords in an inbound link from offsite (if possible).
Are Keywords in a link to a site that has a PageRank of 8 or better (e.g. .gov or .edu
Are Keywords in an html comment tag?
Technical
What is the code-to-text ratio? (Text should be at minimum higher than the code)
How many links are pointing to the full URL (with http ://)
How many links are pointing to the domain?
What is the Domain name visibility? A count of results at Google for a search for the domain, showing URL visibility rather than incoming link count.
Number of internal pages that link to the home page?
Number of Technorati links?
Number of del.icio.us links?
What is the page size?
How long does it take to load the page?
On each page, is the top keyword density on each page between 3-7%?
Are their any redirects?
Is the page W3C Compliant?
Is their any duplicate content out on the web?
Is the site in the top 10 directories?
Is a spider seeing all of the site content?
Other Issues
Is there at least 250 words in the content?
Is the keyword density for each kw on each page between 3-7%?
JavaScript in external files?
Alternative navigation on flash or frames?
Xml and html sitemap?
Are their any broken links?
Is there a robots.txt file?
Browser Compatibility (IE, Netscape, Opera, Firefox, Mosaic and Safari)
Linking
Google backlinks
MSN backlinks
Yahoo backlinks
DMOZ listing?
Does the site have outward rss feeds?
Does the page have rss feeds for fresh on-page content?
Does the site have an SEO optimized 404 page?
PDF optimized docs in root file with a navigation page listing each doc description and link. Also a separate xml sitemap for these and separate submission.
302 redirects? (Change to 301 - Google will penalize you for these if you leave them up too long)
seo tools
SEO Tools
with SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)
Google Analytics - Provides deep analysis on all traffic, including paid search.
IBP - Several tools for checking rank positions, basic SEO page analysation and link building tools
WebCEO - Site optimization, promotion and analysis.
WeBuildPages - Free software for SEO analysation, back link & Anchor text tool.
Link Building 101 - Basic Link Building Instructions and Tips.
Link Baiting - Good Link Baiting Tutorial
Google Webmaster Central – Statistics, diagnostics and management of Google's crawling and indexing of your website, including Sitemap submission and reporting.
Pay Per Click Tools
WordTracker -Data is based on the
Metacrawler and Overture search engines.
KeywordDiscovery - Data is based on the number of search engines.
Keyword Optimizer - Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
Google Analytics - Provides deep analysis on all traffic, including paid search.
Google Suggest - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
SpyFu - Find out what competitors are biding on and estimates for the cost of PPC advertising and others bells and whistles.
Hittail – Finds and easily groups the actual terms being used to find your site into an excel format. Great for finding niches and long keyword strings.
Google Trends - Graphs historical trends of various Google searches.
Google Keyword Tool External -Historical trends in keyword popularity.
BidCenter - A good tool for comparative analysis and easy to use
SEO Sleuth - Find what AOL users search for (AOL produces 2x the retail conversions as any other engine)
ROI Calculator - This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign.
Site Tools
C-Class Checker - Use the Class C Checker if you own several cross-linked sites. If you do, it may be more efficient (for SEO purposes) to host them on different Class C IP ranges.
Code to Text Ratio - This tool will help you discover the percentage of text in a web page (as compared to the combined text and code).
Future PageRank - This tool will query Google's various data centers to check for any changes in PageRank values for a given URL.
Internet Officer - Checks for Redirects
Live PR - The Live PageRank calculator gives you the current PageRank value in the Google index, not just the snapshot that is displayed in the toolbar.
Keyword Cloud - This tool provides a visual representation of keywords used on a website.
Keyword Difficulty Check - Use the Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases.
Page Size - This tool will help you to determine HTML web page size.
Site Link Analyzer - This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text.
Spider Simulator - This tool simulates a search engine spider by displaying the contents of a web page in exactly the way the spider would see it.
URL Rewriting - This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.
Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Keyword Density Analysis Tool - finds common words and phrases on your site.
Hub Finder - finds topically related pages by looking at link co-citation. post about tool
Page Text Rank Checker - tool allows you to check where your site ranks for each phrase or term occurring on the page.
XML Sitemaps - makes free Google sitemaps for sites up to 500 pages in size. Sells a cheap and useful script to build sitemaps for larger site sizes.
PageRank Toolbar For Mac - A widget to show PageRank for the site you are on.
Google Tools
• Google Webmaster Central *Tool
• Google Labs*Tool
• SpyFu for Google Bidding*Tool
• Google Future PR *Tool
• Google Sandbox *Tool
• Google Dance Watch
• Google Page Rank Formula and Sandbox Explanation
• Google Google Information and FAQ
• Google Reinclusion Request *Tool
• Banned by Google? *Tool
• Google Advanced Search *Tool
• Google Data Center Pages Indexed Check*Tool
• Google Page Rank Check (All DC's)*Tool
• Google Keyword Ranking Check*Tool
• Google "Need-To-Know" Info
• Beginner Adwords Tips *Instruction
• How Google Analytics Work *Instruction
• Check Google Keyword Prices *Tool
• Hit Tail *Advanced Adwords Tool
• Hit Tail Documented
And Even More SEO Tools
• Getting into DMOZ *Tool
• Meta Tag Generator *Tool
• RoboForm - A MUST-HAVE! *Tool
• Keyword Density *Tool
• Web CEO - SEO Software *Tool
• IBP Pro - SEO Software *Tool
• Robots.txt Generator *Tool
• Link Popularity *Tool
• Domain Age Check *Tool
• Code-to-Text *Tool
• Spider Simulator *Tool
• Who Supplies Who with Search Results*Tool
• Adwords Click Fraud Study *Information
• Abuse IP Checker *Tool
• IP Information *Tool
• IP, City and reverse IP Lookup *Tool
• Ping *Tool
• Traceroute *Tool
• PPC Hijacking *Information
• PPC 101 *Instruction
• PPC 102 *Instruction
• Comprehensive Link Building 101 *Tool
• Link Baiting *Instruction
with SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)
Google Analytics - Provides deep analysis on all traffic, including paid search.
IBP - Several tools for checking rank positions, basic SEO page analysation and link building tools
WebCEO - Site optimization, promotion and analysis.
WeBuildPages - Free software for SEO analysation, back link & Anchor text tool.
Link Building 101 - Basic Link Building Instructions and Tips.
Link Baiting - Good Link Baiting Tutorial
Google Webmaster Central – Statistics, diagnostics and management of Google's crawling and indexing of your website, including Sitemap submission and reporting.
Pay Per Click Tools
WordTracker -Data is based on the
Metacrawler and Overture search engines.
KeywordDiscovery - Data is based on the number of search engines.
Keyword Optimizer - Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
Google Analytics - Provides deep analysis on all traffic, including paid search.
Google Suggest - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
SpyFu - Find out what competitors are biding on and estimates for the cost of PPC advertising and others bells and whistles.
Hittail – Finds and easily groups the actual terms being used to find your site into an excel format. Great for finding niches and long keyword strings.
Google Trends - Graphs historical trends of various Google searches.
Google Keyword Tool External -Historical trends in keyword popularity.
BidCenter - A good tool for comparative analysis and easy to use
SEO Sleuth - Find what AOL users search for (AOL produces 2x the retail conversions as any other engine)
ROI Calculator - This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign.
Site Tools
C-Class Checker - Use the Class C Checker if you own several cross-linked sites. If you do, it may be more efficient (for SEO purposes) to host them on different Class C IP ranges.
Code to Text Ratio - This tool will help you discover the percentage of text in a web page (as compared to the combined text and code).
Future PageRank - This tool will query Google's various data centers to check for any changes in PageRank values for a given URL.
Internet Officer - Checks for Redirects
Live PR - The Live PageRank calculator gives you the current PageRank value in the Google index, not just the snapshot that is displayed in the toolbar.
Keyword Cloud - This tool provides a visual representation of keywords used on a website.
Keyword Difficulty Check - Use the Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases.
Page Size - This tool will help you to determine HTML web page size.
Site Link Analyzer - This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text.
Spider Simulator - This tool simulates a search engine spider by displaying the contents of a web page in exactly the way the spider would see it.
URL Rewriting - This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.
Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Keyword Density Analysis Tool - finds common words and phrases on your site.
Hub Finder - finds topically related pages by looking at link co-citation. post about tool
Page Text Rank Checker - tool allows you to check where your site ranks for each phrase or term occurring on the page.
XML Sitemaps - makes free Google sitemaps for sites up to 500 pages in size. Sells a cheap and useful script to build sitemaps for larger site sizes.
PageRank Toolbar For Mac - A widget to show PageRank for the site you are on.
Google Tools
• Google Webmaster Central *Tool
• Google Labs*Tool
• SpyFu for Google Bidding*Tool
• Google Future PR *Tool
• Google Sandbox *Tool
• Google Dance Watch
• Google Page Rank Formula and Sandbox Explanation
• Google Google Information and FAQ
• Google Reinclusion Request *Tool
• Banned by Google? *Tool
• Google Advanced Search *Tool
• Google Data Center Pages Indexed Check*Tool
• Google Page Rank Check (All DC's)*Tool
• Google Keyword Ranking Check*Tool
• Google "Need-To-Know" Info
• Beginner Adwords Tips *Instruction
• How Google Analytics Work *Instruction
• Check Google Keyword Prices *Tool
• Hit Tail *Advanced Adwords Tool
• Hit Tail Documented
And Even More SEO Tools
• Getting into DMOZ *Tool
• Meta Tag Generator *Tool
• RoboForm - A MUST-HAVE! *Tool
• Keyword Density *Tool
• Web CEO - SEO Software *Tool
• IBP Pro - SEO Software *Tool
• Robots.txt Generator *Tool
• Link Popularity *Tool
• Domain Age Check *Tool
• Code-to-Text *Tool
• Spider Simulator *Tool
• Who Supplies Who with Search Results*Tool
• Adwords Click Fraud Study *Information
• Abuse IP Checker *Tool
• IP Information *Tool
• IP, City and reverse IP Lookup *Tool
• Ping *Tool
• Traceroute *Tool
• PPC Hijacking *Information
• PPC 101 *Instruction
• PPC 102 *Instruction
• Comprehensive Link Building 101 *Tool
• Link Baiting *Instruction
seo interview test questions and answers
1. Two most important ranking factors in Google are _____________
Ans. (i) The quality and age of your incoming links
(ii) The age of your site
2. Should we avoid registering domains with double--dash separating keywords? (e.g. www.student--
loans.com) Yes or No
Ans. Yes
3. I am selling mobiles and want to register a domain, can I go with domain name www.moblie-gallary.org
Ans. No - .Org extension is indented for non-commercial websites
4. Dynamically generated URLs can appear static by using a tool in apache called ________
Ans. mod_rewrite
5. You see that only 10% of the pages on your site are indexed by Google. What could be the reason?
Ans. You have a robots.txt file and you have disallowed most of your site to be indexed.
You have many broken links.
You are banned from Google
You have many password protected sections.
6. If I want my website not to index in Google how can I disallow Google bot through robots.txt file?
Ans. User-agent: Googlebot
Disallow: /
7. Which of the following ways can be used to hide files from search engines? Check all that apply.
Ans. Put a robots.txt file and write in it not to index particular pages.
Put the sensitive files in a separate directory.
Hide them with dynamic URLs.
Protect them with a password.
Put them on a separate server.
8. What text does Google display when it returns listings for keyword search term?
Ans Your site's Dmoz description for that keyword
The fist instance of the keywrod and surrounding text found on the page
Your Meta Description Tag Text
Could come from any of the first three
9. How can you tell you have been banned by Google?
Ans. Your traffic from Google drops to zero
Your PageRank shows zero
You get an email from Google confirming your suspicions
You do a search and can't find your site listed in the google index
All the above
10. Your site map has over 100 links to your pages. Do you?
Ans. Leave alone
Split site map into two pages
Add more links to new pages
11. What is word stemming?
Ans. Google searches not only for your search terms, but also for words that are similar to some or all of those
terms, including plurals. E.g. Legal Job and Legal jobs – smile and smiling
12. The actual text of a link; the words that are hyperlinked to another site/file/bookmark are called______
Ans. Anchor Text
13. What are hyphenated words? Give example
Ans. The keywords that are merged - For e.g. Web host Webhost
14. If my product or service is geographically sensitive what does that mean? Give an example
Ans. Need to target the local market – For e.g. Hillock Hotel Mt. Abu would be better then Hillock Hotel
15. When I am searching in overture keyword selector tool for Student loan consolidation it gives me the
keyword suggestion with specific numbers on left that is __________
Ans. Search Volume of last month
16. This is where Google places your site until it gets mature to be included in search engines.
Ans. Sandbox
17. A company that provides traffic estimates and a rank for most of the sites on the Internet.
Ans. Alexa
18. What does this command do allintitle: Motorola V3i
Ans. This displays result only by considering title tags of website
16. Mention three Keyword selector tool
Ans. Overture Selector Tool
Adwords Keyword selector
Word Tracker
19. The document which controls the visual appearance of a site is called ____________
Ans. CSS
20. How many external hyperlinks should a given webpage have compared to html sitemap?
Ans. Any webpage even sitemap should maximum 100 links
16. What is url rewriting? Explain with example
Ans. URL rewriting takes the variables out of a dynamic site url and remaps them into shorter version
Old URL: http://www.example.com/index.php?this=1234&that=12
New URL: http://www.example.com/1234/12
21. What is difference between 301 redirection and 302 redirection?
Ans. 301 redirection is permanent and 302 redirection is temporary
22. What is triangular linking?
Ans. Three websites agree to swap links without any of them actually being reciprocal – A linking to B – B
linking to C and C linking to A
23. How can I submit my website to Google Directory?
Ans. Google does not have its own directory it takes data from Dmoz – so if website is listed in dmoz it would
be listed in Google Directory
24. If Google Toolbar shows completely grey for my website my website is _______ Check that all apply
Ans. Indexed
Is in Sandbox
Still to craw
Banned
25. Once it was the leader of Pay Per Click Engines now it is Owned by Yahoo
Ans. Overture
26. Difference between Natural Linking and Artificial Linking?
Ans. Natural links vary in anchor text while artificial links tend to be identical. Natural links increase gradually
as referral sites add links one by one over time
27. When I look for site:www.example.com in Google Search it does not display any result but when I check
for individual urls in Google site index it shows that url are indexed – Explain
Ans. This can happen due to canonical urls, the website is somewhere linked with
www.example.com/index.php
28. The attribute that offers advisory information about the element for which it is set is called _________
Ans. Title Attribute
29. List name of Five Paid directories
Ans. dir.yahoo.com, sbd.bcentral.com, haabaa.com, wowdirectory.com, massivelinks.com
30. Which command can be used to find your backlinks excluding your domain (Pls write the command)
Ans. Linkdomain:www.example.com –site:www.example.com
31. List urls of any 4 general article directories
Ans. www.ezinearticles.com, www.goarticles.com, www.articlefinders.com. www.articlecity.com
32. How can you find abandoned websites in Google Search for Outdated Copyrights? ( Pls write the command)
Ans. “Copyright 2003” + Student loan consolidation
33. Most websites that rank well for very competitive keywords have a deep-link ratio of around _________ %
Ans. 30 to 40
34. If I have submitted my website to dir.yahoo.com by paying $ 299 – Can I rest sure my website would be
included in directory say Yes or No
Ans. No
35. What is the robot name for Yahoo Search?
Ans. Slurp
36. If you are submitting your website to Yahoo Search (Free Submit), would it ask you for registration?
Ans. Yes – Need yahoo account
37. Google has a separate image indexing spider. Please mention with version
Ans. Googlebot-image/1.0
38. What are Hallway pages?
Ans. Other terminology of Doorway pages - Pages setup specifically for search engines. Once the visitor reaches the page, they are then redirected to another website.
39. Mention the metatag through which you can perform redirect
Ans.
40. List urls of any 5 editor based directories
Ans. onemission.com, joeant.com, illumirate.com, dmoz.com, hedir.com
41. How can you write Law school Loans, School loan Consolidation, College loan consolidation keywords in Comment tag?
Ans.
SEO Test
- What other terminology can be used for unpaid listings and paid listings in search engines?
Organic / Natural and sponsored links
- What is the difference between Search engines and directories?
Search engines are crawler-based that create their listings automatically
Directories are human powered that depends on humans for its listings
- List 5 search engines
- Which command is used to see cache pages in Google search engine?
cache:www.domainname.com
- The links that point to your site are called ___________
Inbound / Backlink
- What is SERP?
Search Engine Results Page
- Human editors groups websites into categories and provide site descriptions or edit descriptions that are submitted to them, What are they called?
Directories
- If a search engine "knows" your website, your website has been _____
Indexed / Cached
- What is internal Search?
An Internal search is that allows searching within a site for pages containing certain keywords.
- The value that google give your webpage is called?
Pagerank
- What is the official Reason Phrase for an HTTP Status Code 301?
· Error
· Permanently Moved
· Moved Permanently
· Temporarily Moved
12 What is the ODP?
· Search Engine
· Directory
· Portal
· Vortal
13. What is Yahoo!'s annual submission fee for non-adult commercial sites?
· $99.00 USD
· $199.00 USD
· $299.00 USD
· $399.00 USD
14. The description below refers to which of the following directories – Definitive catalog of the Web offering an abbreviated description about the theme of the site...
· Yahoo
· Joeant
· Gimpsy
· DMOZ
15. What is the maximum possible Search result in a Google search?
- 100
- 10
- 1000
- 10000
16. Inktomi currently serves results for which major such engines? (Pick all that apply. If all are right, "all of the above".)
· Excite
· Hotbot
· Overture
· All the above
17. What is the optimum keyword density you should aim for?
· 2%-5%
· Keep the content normal, but stuff the page with hidden text in alt tags, meta tags and "white-on-white" text to maximize keyword density
· As much as possible, while keeping the content human-readable
· Forget keyword density - search engines pay very little attention to it any more. Just focus on writing content that people will want to link to
18. What does PageRank technically measure?
· The linking power carried by a particular link
· How many external, inbound links point to a particular page
· The number and quality of the links pointing to a particular page
· Your ranking position in the search engines
19. How would you search for the no. of pages indexed on Google for a website?
Site:www.domainname.com
20. "Mamma.com - the mother of all Search Engines, collects only the top results from the best search engines on the Internet." Mamma belongs to which one of the following classifications:
· Search Directory
· PPC Search Engine
· ODP
·
21. Keywords are
· The 500 most popular words being searched
· Researched words related to your topic/industry
· Words indexed by search engine spiders
22. You want a low keyword density because
· Search engines consider high keyword density as spamming
· You want the copy to sound natural
· Both of the above
23. KEI (Keyword Effectiveness Index) is
· A rating on the difficulty of ranking highly for a keyword from one to ten
· A number based on popularity and number of results containing that keyword
· A group of the most effective keywords of the month
24. Google's founders are
· Danny Sullivan and Chris Sherman
· David Filo and Jerry Yang
· Larry Page and Sergey Brin
25. Google's spider is known as
· Googler
· Googlebot
· Gspider
26. SERP stands for
· Site Engineered Response Pages
· Search Engineered Results Pages
· Search Engine Results Pages
27. What is DMOZ? What is its benefit/advantage?
28. What are different ways of finding relevant keywords to your business?
29. How many Keyword Phrases you optimize a single page normally?
30. What is robots.txt file?
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